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The Future Of The Amazin' Avenue Annual

Two years ago we took an enormous step backwards, technologically speaking, when we published the first Amazin' Avenue Annual (free PDF download still available). Though you could buy the book from Amazon, most people just downloaded it for free. A few thousand people, actually. That was the test case: not only to see if we could really put a book together, but to see if anyone would care to read it. Both of those things happened, and we had plenty of help from our friends.

Last year we did it again, only this time we took away the free option and made you buy the book. As a bonus, we made the book available on your Kindles, Nooks, and iPads, and hooked up with ACTA Sports to bring the AAA to Barnes & Noble stores in the tri-state area. We got more help from more friends, and the book sold around 1,000 copies, shabby by J.K. Rowling's standards but not bad for a bunch of jabronis with basically no publishing experience.

I greatly enjoyed the time we spent on the books, and while my wife may offer a different view on that point, I'm incredibly proud of what we accomplished. In addition to what we posted on the site, we (and our wonderful and generous contributors) wrote some 600 pages of content for the two annuals; several thousand people read those books, many of whom weren't at all related to any of us.

Star-divide

This year, well, there isn't going to be an Amazin' Avenue Annual, at least not like the last two. While we may consider doing smaller, electronic-only editions in the future (e.g., using Kindle Singles as a platform), the lengthy printed books were just too time-consuming and offered too little return on that investment. There are three main reasons we wrote the AAAs, in decreasing order of importance:

  1. To see if we could do it.
  2. To promote the website.
  3. To make a few bucks.

We nailed the first. The second was probably a marginal success. The third was about the same as the second. Regarding promotion of the site, while it's true that thousands of people read the two annuals, a considerable proportion of those people were already well aware of us. Certainly in the case of the 2010 annual, since you had to download it, chances are good that you found the download link at Amazin' Avenue. For the 2011 annual, among readers who weren't familiar with what we do, I suspect some modest subset figured out that the book was related to a website, and a still smaller group bothered to check that website out.

With respect to finance, again, the first book was free, and despite Mark Himmelstein's protestations that we'd make it up in volume, it just didn't happen. In 2011 we sold 1,000 books or so, which is a good number, but after paying for printing, electronic conversion, pizza, and winter beer samplers, there's just not a whole lot of money left to spread around. If we had sold 10,000 copies, then we'd have made some decent scratch. I'll reiterate that financial considerations were not our chief concern, but given the questionable value of the book to the site's success, a financial windfall would surely have been a welcome consolation. In other words, if you didn't buy a book then it's your fault we're not doing one this year.

Apart from all of that, it has been and will continue to be a very busy year for the principals involved in the creation process. Speaking for myself, Kim and I have a baby boy on the way, due April 1, so adding another AAA on top of that, which itself is on top of my already gapless schedule, may well have been the end of me.

As I mentioned above, we won't rule out doing something book-like in the future, but for now we're going to pour all of our baseball-related efforts into Amazin' Avenue. Thank you to everyone who supported our efforts through the first two books, they would not have been worth doing without you.

Comment 56 comments  |  2 recs  | 

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Traid Neil Simon

Happy baby welcoming

"Blinding ignorance does mislead us. O! Wretched mortals, open your eyes!" Gil Hodges IS a Hall of Famer.
Ryder or Riot #WWWYKI

AA Gamethread Embiggening Record Holder- 458 posts (08/24/11)
3rd Place- 2011 AAOP Contest | 1st place- 2012 AAOP Contest

by Brooklyn Dodgers Mets Fan on Jan 10, 2012 2:02 PM EST reply actions   2 recs

While this is sad in the abstract

it’s very understandable given the reasoning. And with the wealth of analysis and information here, we will get by just fine I’m sure. Keep up the good work, it’s much appreciated. And good luck with El Simonito.

by deadspy3 on Jan 10, 2012 2:04 PM EST reply actions  

Congrats

Having a baby around Opening Day is pretty poor timing though. How’s the kid gonna feel when you ditch his/her birthday for the Mets every couple of years? ;-)

As for the AAA, you’ll just have to throw in a couple more dickeyface posts here to make up for it.

-Ceetar, the Optimistic Mets Fan

by Ceetar on Jan 10, 2012 2:06 PM EST reply actions   1 recs

Way to ruin a good thing, jerk!

You should have put Beltran on the cover of last year’s book. He would have ordered 10,000 for his personal library.

by IanB in MD on Jan 10, 2012 2:06 PM EST reply actions   1 recs

Amazin' Family

Will also be gaining a west coast baby boy, as my wife and I are expecting about a week later. There’s a growth strategy for you.

by Eno Sarris on Jan 10, 2012 2:14 PM EST reply actions  

maybe by the times these kids are oh, i dunno, in their 40s

the Mets will finally be done with this “re-building” (aka abject poverty) phase.

by BurleighGrimes on Jan 10, 2012 2:29 PM EST up reply actions  

Congrats to you both, James and Eno.

"And that's why anybody who invested with Lenny Dykstra should really call that number. Lawyers are standing by."

by BobbyV_Incognito on Jan 10, 2012 6:26 PM EST up reply actions   1 recs

James is pregnant too ?

WTF is going on at AA HQ ?.

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 8:41 PM EST up reply actions  

I'm sure that's news to him.

For some reason, I thought James wrote this.

"And that's why anybody who invested with Lenny Dykstra should really call that number. Lawyers are standing by."

by BobbyV_Incognito on Jan 10, 2012 11:00 PM EST up reply actions  

Mazal tov!

"He's definitely mixing it into his repertoire. That's French for 'repertoire' " - Keith Hernandez

by Catsmeat Potter-Pirbright on Jan 10, 2012 2:31 PM EST reply actions  

Congrats on the impending mini-person!

I’ll miss the AAA’s as they were pretty fantastic, but I imagine they were an insane amount of work. Luckily RA Dickeys book comes out soon, so I"ll have something awesome to read anyway.

Hey, wait! I'm having one of those things. You know? A headache with pictures?

by KeithsMoustache on Jan 10, 2012 2:44 PM EST reply actions  

damn you for stealing my line

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 6:08 PM EST up reply actions  

Congratulations on your baby's impending arrival.

With any luck, he’ll hold out an extra day, and get to share a birthday with me (and Pete Incaviglia).

The 2011 New York Mets: Assume crash position

by CTRefJay on Jan 10, 2012 3:47 PM EST reply actions  

Congrats guys

My daughter’s first day home from the hospital was Game 162 this year. I look forward to telling her about catching Reyes’ final at-bat as a Met and watching the greatest night of regular-season baseball in history.

by Bieser's Balk on Jan 10, 2012 4:01 PM EST reply actions  

2. To promote the website.

Within the “online community”, AA is relatively well known. Several stories are regularly linked in other sites and it has appeared in some Top/Most Influential baseball blog rankings. Breaking up a story also can only help. Though when you set the goal 2., what did you have in mind? Like to increase AA members by 1k? To increase traffic by 50%? To be recognized by NYT? To send James on a cover OP behind the SNY cameras with the “TRAID” sign linking to the website address? Is having 10k more members overnight necessarily a good thing? (I wonder what would happen if AA suddenly got 10k new members unaware of AA “rules of conduct” posting ludicrous TRAID fanposts suggestions every minute.)

Depending on the goal, there would be different ways to get there. I imagine AA wants to be known by its quality writing and community/fan participation.So, the way to go is to keep (increase) the quality (and the quantity) of the writing, if not in the written form of the AAA, in the website. /end rambling before discussing the merits and the gap between the number of Mets fans and the number of AA visitors/future MS Paint idea.

3.To make a few bucks: I have inadvertently clicked so many times on site advertising that it should cover the sale of a few AAA.

Congrats on the baby! Did the exams show if he can he throw lefty or how well his curveball grades?

In lobby for: Jaime Cevallos, Zack Lutz, orange unis and Rickroll as the 7th inning song.
The Unwritten Rules of AA

by Michkin on Jan 10, 2012 4:13 PM EST reply actions  

AA also known for the Dickey face contest

In lobby for: Jaime Cevallos, Zack Lutz, orange unis and Rickroll as the 7th inning song.
The Unwritten Rules of AA

by Michkin on Jan 10, 2012 4:29 PM EST up reply actions  

Pretty sure SBN gets that ad money.

Save Jenrry Mejia!
2012 Amazin' Avenue Offseason Plan: 2nd place

by Ogre39666 on Jan 10, 2012 8:04 PM EST up reply actions  

LMAO

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 6:09 PM EST up reply actions  

maybe you could make a site, like one of those blogs

you could call it TacoBellMets.com, and make its mission to get TB at Citi

2012 New York Mets, World Series Champions!

by astromets on Jan 10, 2012 11:21 PM EST up reply actions  

the MMO toilet paper roll

put all of Metsies comments on the toilet paper so you can wipe your ass with his stupidity

2012 New York Mets, World Series Champions!

by astromets on Jan 10, 2012 11:22 PM EST up reply actions  

But it's so dense!

Save Jenrry Mejia!
2012 Amazin' Avenue Offseason Plan: 2nd place

by Ogre39666 on Jan 10, 2012 11:50 PM EST up reply actions  

Thanks For the Effort

I downloaded the first and bought the second, and missed the snappy intros to each player in the first one. Perhaps you could just do a set of those and put them online.

by WT Economist on Jan 10, 2012 5:50 PM EST reply actions  

Eric, congratulations on the baby

Having raised 2 boys (now men) of my own, I can tell you that as a guy, raising boys is quite the experience, especially if dad passes on the “sports” gene. I hope your son grows up healthy and plays every sport HE likes. Just get him away from the computer and out of the basement.

I will attempt to fill the void created by the AAA with a book of my own composed entirely of rants.

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 6:12 PM EST reply actions  

duh

of rants

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 6:12 PM EST up reply actions  

will jerome be a co-author?

"it's not easy being green"-kermit the frog
"we the mets are an improved ball club, now we lose in extra innings"-casy stengel
i cant spell a nosebleed
The Official Seinfeld Gif-Man of GGN!!!!!!!!
i'm a moderator for GGN. I will accept tribute.

by rexthejet on Jan 10, 2012 6:25 PM EST up reply actions  

teh editor in chief

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 7:27 PM EST up reply actions  

Congrats

and I’d probably wait until at least 2014 before even thinking about previewing another Mets season. To focus on the family of course. Nothing to do with the albatross of an organization.

by Rance Mulliniks on Jan 10, 2012 7:16 PM EST reply actions  

actually

go ahead and wait until 2015.

by Rance Mulliniks on Jan 10, 2012 7:18 PM EST up reply actions  

Focusing on the family

is false hustle.

Ralph Kiner: You've gotta change the script, I don't like the script.
Gary Cohen: What's wrong with the script?
Ralph Kiner: Well the script should be the Mets win every day.

by StorkFan on Jan 10, 2012 8:52 PM EST up reply actions  

Yeah, but focusing on the Mets

is sheer foolishness

hello kettle

One day, this team is going to kill me.

by fxcarden on Jan 10, 2012 8:58 PM EST up reply actions  

i'm half-hoping the Mets suck for the next decade

just to see the sheer shit-slinging that would ensue. I’m young enough that I could wait for the next champtionship.

"Let them be stud muffins"
-Tom Seaver
Proud Mets, Jets, Knicks, Islanders fan.

by piazza62 on Jan 10, 2012 9:07 PM EST up reply actions  

Traid.

Save Jenrry Mejia!
2012 Amazin' Avenue Offseason Plan: 2nd place

by Ogre39666 on Jan 10, 2012 8:05 PM EST reply actions   1 recs

Seriously, Eric

Congrats on the impending newbie.. same to you, Eno.

Ralph Kiner: You've gotta change the script, I don't like the script.
Gary Cohen: What's wrong with the script?
Ralph Kiner: Well the script should be the Mets win every day.

by StorkFan on Jan 10, 2012 9:13 PM EST reply actions  

Congrats on the 2 future AA Jrs.

As someone who downloaded the first year PDF and second year Kindle edition, I’ll certainly miss these. I can understand the decision. I had a feeling..based on a comment here and there when the update posts would come out. Remember thinking to myself – ’damn I remember what it was like to be young and so ambitious.

Now I’m counting the days to retirement..and another Mets WS Championship. Little did I know back in 1986 the former would likely occur before the latter.

by MetsFan4Decades on Jan 10, 2012 11:02 PM EST via mobile reply actions  

Hey, I'm counting the days to retirement, too, and I'm only 30.

"And that's why anybody who invested with Lenny Dykstra should really call that number. Lawyers are standing by."

by BobbyV_Incognito on Jan 11, 2012 12:17 AM EST up reply actions  

I bet if I told you back in '86

That the Phillies and Rangers were model franchises and the Orioles, Pirates, and Astros would be laughingstocks, you’d think I was crazy. Things change so much.

"Let them be stud muffins"
-Tom Seaver
Proud Mets, Jets, Knicks, Islanders fan.

by piazza62 on Jan 11, 2012 1:01 AM EST up reply actions  

congrats on the impending progeny!

now you’ll soon have someone to put to work finishing the top 50 mets of all time!

GET TO WORK – BABY

HELLO HELLO MR WILPON... BUY THAT MANSION. WE DONT NEED A CONDO.

by kendynamo on Jan 10, 2012 11:35 PM EST reply actions  

Pfeh...procreation is false hustle.

In any event, congrats guys!

Chamption of the R.A. Dickey Face contest and "Cromulent Photoshopper Extraordinaire" of Amazin' Avenue!
You might know me as mistermet.

by Steve Schreiber on Jan 11, 2012 12:18 AM EST reply actions  

seriously

that’s 20 years down the drain for your sex life

2012 New York Mets, World Series Champions!

by astromets on Jan 12, 2012 4:49 PM EST up reply actions  

If some of you still have the itch.

You should consider writing other types of baseball books and promote it here. I’m a bad reader who didn’t even bother downloading it for free since I figured it was just going to be redundant since I visit the site everyday.

by FrancoTAU on Jan 11, 2012 12:33 AM EST reply actions  

Regardless of the future, what you guys did the last two years was an awesome achievement

And this is still the best blog on SB Nation, and I’m sure it will only get better with maybe some of that content that would have been in the Annual on the site instead.

by Joamiq on Jan 11, 2012 12:43 AM EST reply actions  

Congrats

..funny that you think you will have MORE time once the baby is born. Having a child is like living your life with a batting donut (doughnut).

Am I doing this right?

by brooklynberger on Jan 11, 2012 1:13 PM EST reply actions  

A batting doughnut that cries, screams, eats, poops, and sleeps.

"And that's why anybody who invested with Lenny Dykstra should really call that number. Lawyers are standing by."

by BobbyV_Incognito on Jan 11, 2012 7:29 PM EST up reply actions  

#blameHimmelstein

he’s the Saul Katz of Amazin Avenue.

I.M. Forme
"When you get yourself into trouble is when you feel you have to do something, and then you get yourself in trouble." --Omar Minaya

by itsmetsforme on Jan 12, 2012 10:17 AM EST reply actions  

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