Several years ago, Amazin' Avenue and the rest of SB Nation underwent a considerable overhaul of its user experience, publishing platform, and content organization that set the standard by which all other online sports fan communities would be judged. If you've only ever known the present incarnation of Amazin' Avenue, or if you simply don't remember anything else, I assure you that the site once looked quite different.
In the near future, we'll be unleashing the next version of Amazin' Avenue and the rest of the SB Nation network of sites, and while I'm under a strict gag order not to discuss any details, I'm allowed to share our new site logo. Before I do (though impatient readers can just scroll down), SB Nation founder Tyler Bleszinski has passed along a few words of history, insight, and buoyancy.
It’s with great pleasure that I unveil the first step in the next evolution of Amazin' Avenue. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Amazin' Avenue.
This is a small but important sample of what is in store when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. "United through individuality" is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.
Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.
Without further throat-clearing, here is the new Amazin' Avenue logo: